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Others include C&A, Gap, Top Shop, Benetton and Uniqlo. Who are the competitors of H&M? H&M's main international competitor is Inditex, the parent to Zara and other brands. Who is the marketing director for H&M? Find out more from the Adbrands Account Assignments database Who is the advertising agency for H&M? Find out more from the Adbrands Account Assignments database The family controls almost 70% of H&M's voting shares and 36% of equity.Īdbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major marketsĪccount assignments & selected contact information In 2020, Karl-Johan took over from his father as chairman, with Helena Helmersson, previously head of operations, becoming CEO. That role passed to his eldest son Karl-Johan Persson in 2009. Stefan Persson, son of the company's founder, is Sweden's richest man, with a fortune estimated by Forbes magazine at $20bn in 2021. After a multi-year low in ye 2020, net profit for ye 2021 was almost €1.1bn (SEK 11bn). The group appeared to find a solution to these problems during 2019, in which operating margin rose (though only modestly) for the first time in more than a decade. Profits have been under pressure for several years, even before Covid. Net sales peaked for the year ending Nov 2019 at SEK 233bn (approx €21.9bn), but have fallen back since then as a result of Covid, although there was a slight improvement in ye Nov 2021 to SEK 199bn (approx €19.6bn). Itsapark is a multi-brand concept selling the group's own and some third-party brands, both new and pre-owned items.
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These include COS, Monki, Arket, & Other Stories and Weekday. H&M's most serious global competitor is the similarly forward-thinking but even more nimble Spanish group Inditex, owner of Zara, and it has followed that group's lead in recent years by rolling out several satellite brands to support the main H&M chain. Its first store in Central America - in Panama - opened in 2021 with Ecuador to follow in 2022. The group took its first steps into Asia in 2007 with outlets in China (now its second biggest market by stores and #4 by sales after the UK), and arrived in Latin America for the first time in 2012. Although Europe is the group's stronghold, H&M is one of the few foreign fashion retailers to have established a successful foothold in the US market, now its largest territory by outlets (over 580 stores) and the #2 by sales after Germany. Among the many luminaries who have already loaned their names to the chain are Madonna, Karl Lagerfeld and Stella McCartney.
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For several years, a key selling point was H&M's annual collaboration with different star designers. H&M is one of Europe's two leading clothing brands, until recently seemingly immune from the woes than have plagued many other retailers, not least US rival Gap. All but around 270 franchised outlets are wholly owned and run by the group. You may not immediately think of Sweden as a country famous for its fashion, but its H&M chainstore has successfully conquered the globe, now with around 5,020 stores in 74 countries by the end of 2020.